Digital Fingerprint Framework™ Vol 2
Web Design and User experience
The most overlooked Web Design elements are the most important. Web Design and The
User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won’t help you reach those goals without a cohesive and consistent online experience to support it.
The UX Development Process
The User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.
Strategy – The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.
Scope – The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions are constitutes the scope of the site.
Structure – The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page and the arrangement of navigation.
Skeleton – Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect.
Surface – On the surface you see a series of Web pages, made up of images and text.
User Experience Problem Solved
Before a product is designed, a service shaped or a website conceived, one fundamental question must be asked – what problem are you solving for the customer? Ultimately that is what user experience design is about – it’s about solving problems for users. It should empower users, making them feel they can do something that they were previously unable to do.
Nashville Web Design | The User Experience
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