Nashville Web Design Experts

Digital Fingerprint Framework™ Vol 1

White Hat SEO

The days of Brute Force SEO are gone. The demise of strategic keyword stuffing creates a new breed of SEO Content Writers and Nashville Web Design Experts. We hear the term “White Hat SEO” quite a bit but what does it really mean? White Hat SEO is “The use of SEO strategies, techniques and tactics that focus on a human audience and completely follow search engine rules and policies. A Web site or content that is SEO optimized focuses on both content relevancy and organic search ranking”.

Organic Search Ranking

The simple truth about organic search ranking is there are a limited number of content pages that appear on any search results page or SERP. Considering the amount of text, Image and video content that are heaped on the major search engines each day it just isn’t reasonable to expect the number one position in organic search results. So why should you invest in SEO?

Why SEO Matters

As solid SEO strategy should be considered the cornerstone of your online marketing portfolio. Many investments in digital marketing, while well-intentioned, simply fall short of reaching the intended goal. All advertising and marketing efforts align around a few very simple principles. The content must be educational and entertaining and in every instance must enhance business opportunity thru brand awareness. Are your Digital Marketing efforts successful?

Putting It All Together

360 Site Design are your Nashville Web Design Experts. Our Digital Fingerprint Framework™ ensures a great design every time and our deep understanding of search engine optimization (SEO) strategy makes us your best choice for all your digital marketing needs.

Nashville Web Design Experts

Nashville Web Design | The User Experience

Digital Fingerprint Framework™ Vol 2

Web Design and User experience

The most overlooked Web Design elements are the most important. Web Design and The User Experience. Smart Web Design is more than just creating fancy templates and sharp graphics. SEO and Search Engine Marketing create a road map to relevant content on the web, but the destination must be a site that really works. The best content and the most current technology won’t help you reach those goals without a cohesive and consistent online experience to support it.

The UX Development Process

The User Experience Development Process defines a simple yet powerful Web Development Framework. Implemented correctly, it assures a consistent Web Project Development environment and successful delivery.

Strategy – The scope is fundamentally determined by the strategy of the site. What the client and users want to get out of the site.

Scope – The structure defines the way in which the various features and functions of the site fit together. Just what those features and functions are constitutes the scope of the site.

Structure – The skeleton is a concrete expression of the structure of the site. The placement of elements on the page, how users got to that page and the arrangement of navigation.

Skeleton – Beneath the surface is the skeleton of the site. The placement of buttons, tabs, photos, and blocks of text. The skeleton is designed to optimize the arrangement of these elements for maximum effect.

Surface – On the surface you see a series of Web pages, made up of images and text.

User Experience Problem Solved

Before a product is designed, a service shaped or a website conceived, one fundamental question must be asked – what problem are you solving for the customer? Ultimately that is what user experience design is about – it’s about solving problems for users. It should empower users, making them feel they can do something that they were previously unable to do.

Nashville Web Design | The User Experience

Website Security | Wordpress

Digital Fingerprint Framework™ Vol 3

Website Security – Just Say No!

Website Security is critical. WordPress is  open-source so it’s continuously updated, and over 22% of new websites are built in WordPress. We love it so much we use it on our own site. The popularity of the WordPress platform makes it an attractive target for hackers. So here’s what we do to secure our client websites.

The Managed WordPress Strategy

One of your best options is to find an expert website design partner who knows the platform and offers a Managed WordPress Solution. Only trusted themes and plugins are used which greatly reduces the opportunity for malware and backdoor website security breaches. The platform core and plugins are continuously updated to keep one step ahead of hackers.

The Secure Hosting Environment

A secure hosting environment is the cornerstone to thwarting DDoS (Distributed Denial of Service) attacks. DDoS is an attack where multiple compromised systems, usually infected with a Trojan, are used to target a single system causing a Denial of Service. Not only are these attacks devastating to your site, but you become an unwilling participant in the attack. It can be very costly to recover from such an event. The 360 Site Design Secure Hosting environment makes use of a number of redundant security layers to “Lockdown” your website. Our distributed CDN (Content Delivery Network) make use of global mirroring of your content for faster geographic delivery and website security intelligence is updated in real time.

How Can I Make My Site Safe?

It takes a great deal of time and effort to try to stay a step ahead of hackers. Website Security is a full time effort and requires daily monitoring. Our clients rely upon us to safeguard their content and provide recovery services if needed. Daily backups of your site and data are done automatically. Our expert staff using the latest technologies, monitors your site 24 hours a day. Remember… The most important backup is the one you didn’t do!

Website Security | Wordpress